MEMORIES GO BOTH WAYS
ORIGINALLY PUBLISHED in WESTERN OUTDOOR PUBLICATIONS the WEEK of SEPT. 4, 2023
I’ve been in the fishing industry in one way, shape or form now for most of my life. In Baja alone, I’ve got almost 30 years notched on my belt running our fishing operation.
In that time, I get to hear a lot of chatter about everyone’s fishing experiences. Aside from talking about the actual experience on the water, anglers talk about their skippers.
Fortunately, for our business, the majority is thankfully positive. My skippers have been with me 20-30 years. As far as I’m concerned, they are part of the team and family.
The business doesn’t go anywhere without them!
Many of our clients have been with us for years. Some families have been with us for decades. Everyone has their favorites.
As far as many of them are concerned, their captain is “the best in the Sea of Cortez!” That’s how it should be and they will happily argue the point with our other clients who also have their favorite skipper with our fleet.
It’s almost like listening to the way guys argue their favorite quarterback or homerun hitter.
All in good humor.
But, by the same token, I do get to hear when a captain has an off-day. Or the clients didn’t understand what was going on. Especially new clients.
Understandable. Everyone has an off-day now and then. Fishing inherently has off-days.
There’s often a language barrier as well. Thankfully, it’s a rarity and that’s why folks keep coming back.
But, my point is that folks remember their experiences. Folks remember their captains.
Personally, after a lifetime of fishing, I pretty much remember every fishing trip, captain or guide I ever had. I may not remember names from way back, but I’ve got the image and I remember if it was a good or bad experience.
I’m sure for many of you readers, you can think back as well. You remember your captains and guides and experiences. You remember the good, the bad and the not-so-good.
Well, there’s another side to this.
They also remember YOU!
Personally, I remember so many of our guests or personal clients that I took out on the water, either as a guide, a deckhand or instructor over these many years.
The names might escape me, but not the face or experience.
I’ve found that all my captains are like that as well.
Often when I get a reservation, I will send the name to my captain so he knows who his client will be the following day. If I have a photo, I send that along as well.
So often, my captains will tell me they remember that person well. Even in some cases, when it has been years, they remember the name and things about the clients.
It’s pretty amazing.
They’ll remember that the client battled a big tuna. Or a kid caught his first roosterfish. Or a couple really enjoyed fishing for dorado. Or wore funny hats. Or fell in the water.
If they have fished multiple times, they will remember things about the client’s family, kids, jobs, mutual affection for a certain sports team or where the client lives.
All of this happens even with a language barrier.
The captains will remember if the clients had very little experience. Or lots of experience.
They will remember if the clients brought gifts like t-shirts, or fishing gear or shared food and drinks during the day.
I am always amazed at how much they remember.
They also remember the downside that goes with it.
They tell me about clients who were poor or non-existent tippers. Or clients who had tempers or attitudes.
They talk about fishing “buddies” who didn’t get along. Or got too competitive.
I hear about clients who think they know more than these captains who have fished these waters their entire lives.
I hear about clients who have zero patience if the bite is slow or simmer and seem to blame the captain for the fishing or weather.
I hear about clients who have so much fishing gear. No matter what, they want to try every single piece of gear or tackle they brought along.
I hear about clients who bring family or kids aboard and forget completely about them. They expect the captain to babysit; run the boat; untangle lines; feed and water everyone while the parent becomes so self-absorbed in his or her own fishing.
Fortunately, 99.9% are just super cool.
Most of the time, the stories make us laugh or smile.
But everyone makes impressions. They will remember you!
That’s my story!
Jonathan























