Originally Published the Week of July 18, 2026 in Western Outdoor Publications
It was quite a buzz kill. A big wet thump.
In addition to our fishing fleets, we also own a restaurant and sports bar on the waterfront in La Paz.
The Mexican soccer team made an incredible and unexpected run through four World Cup soccer teams.
South Africa, South Korea, Czechia and Ecuador had all fallen in which not a single opponent had even scored a goal against the scrappy Mexican team…
…they had battled their way into the round of the Final 16 teams. The best in the world.
It all came crashing down against England in a tough competitive match. In front of a roaring home crowd of more than 80,000 at Azteca Stadium in Mexico City and more than 1 million cheering fans outside the stadium…
Mexico lost 3-2. THUMP. The other shoe fell.
Did that really happen?
Over the previous weeks, we had watched, screamed and yelled along with our Mexican friends and customers in our bar.
Stomping…cheering…toasting beers…tequila shots after goals…it was incredible fun in a full-house. Every table and chair was filled with high-fiving-fist pumping fans.
Even for those of us who don’t quite understand the nuances of the sport or for some of our gringo customers who don’t understand the game, the energy was contagious.
You watched the ball. It went this way. It went that way.
You bounced along with the staccato mile-a-minute commentary of the announcers as their voices conveyed exciting or disappointed happenings.
You laughed at the “flopping” injuries as players gripped heads or shins as if hit by sledge hammers only to watch them get up and run down the field…
And it didn’t take much understanding to know when that ball flew into the net! Everyone screams. Everyone jumps up. The announcers…GOOOOAAAAL!!!!
“ESO!” (Heck ya!)
“VAMOS!” (Let’s go!)
“MEJICO! MEJICO! MEJICO! Everyone chants. Cars start honking horns in the street. Car alarms are deliberately set off! Every bar and restaurant around is full of euphoric fans.
And then, it was suddenly over.
Kind of a big hush. WHOOOOSH…
Deflation. Muted silence. No cussing at the TV or referees or the team. Just a huge decompression of national energy. Like someone let the air out’ve the place.
A good match that just didn’t go Mexico’s way.
It was funny, but I walked from the restaurant downstairs to my office a couple of floors below . There were several e-mails.
People asking if the Mexicans were rioting? Were they breaking things in our restaurant? Were we safe?
WHAAAT? Hard to believe. On the contrary…
For sure…Within minutes of the match, the bars and restaurants had emptied into the street along the waterfront.
Gathering en masse. Beers and banners in hands. Green jerseys and horns…placards and signs..
No rioting. No bashing. No windows broken.
It was amazing.
If you remember the “Grinch Stole Christmas” movie during the holidays.
The Grinch has taken all the presents and destroyed Christmas. He looks down on Whoville. He expects sadness and despair. Instead, he sees everyone gathered and singing. He is incredulous.
He might have taken all the toys, but he had not destroyed the spirit.
And here it was again.
Mexico might have lost, but it had not lost the sprit.
The streets were filled with joyous happy people. Holding hands. Singing…Dancing…chanting…still hoisting beers. Bouncin up and down in unison.
Shoulder-to-shoulder. Proud of their team which had done so well. Exuberant and unified…and having a heckuva time!
Well into the night. A giant street party with several thousand of your best friends and fans. Viva Mexico!
After several weeks of having the unique vantage point of owning a sports bar in Mexico, I can’t help but feel that same euphoria.
No one expected this chippy Mexican team to go very far. No one expected them to hold some of the best teams in the world to zero goals.
Mexico in the round of the final 16? It had outlasted and outplayed all those other teams? No me mames! En serio? Are you kidding me?
It built over the weeks. You could feel it. There was a palpable camaraderie in the town.
People were wearing green Mexico soccer jerseys. People would pass each other in the street or knuckle bump and instead of saying “Buenos Dias” would say “Viva Mexico.”
And everyone knew what it meant.
We are Mexico and we got this. We have a chance. We’re showing the world on the biggest stage.
It was exciting. Everyone talked about the last match and the next match. Everyone followed the tiktok videos and replays; the scouting reports for the next match ; and where they were going to watch the next match.
…and if they won…
. …WHEN they won…
Who would they play next?
Government offices even closed during the matches. The streets were empty. People scrambled to find bars or restaurants that weren’t already filled. Banners and flags were everywhere.
People had a little swagger in their walk. There was some quiet chest-pumping going on.
Andale! Bring it on! Let’s do this!
It was like having Super Bowl week for several weeks.
This Mexico team might just be the real deal, Cabron!
One kick…one goal…that’s all it might take to go to the next round. We…
US MEXICANS have a chance!
How could you not root for the home team?
And when it came crashing down…
There were understandably a lot of disappointed faces. Like any sports contest…coulda…woulda…shoulda. The ball doesn’t always bounce your way.
But for a few weeks and even after the match, Mexico was in the big dance showing it’s stuff. It was so much fun.
VIVA MEXICO, CABRONES! Thanks for the great time.
That’s my story!
Jonathan
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Jonathan Roldan has been writing the Baja Column in Western Outdoor News since 2004. Along with his wife and fishing buddy, Jilly, they own and run the Tailhunter Sportfishing Fishing Fleet in La Paz, Baja, Mexico www.tailhunter.com . They also run their Tailhunter Restaurant Bar on the famous La Paz malecon waterfront. If you’d like to contact him directly, his e-mail is: jonathan@tailhunter.com
Or drop by the restaurant to say hi. It’s right on the La Paz waterfront!
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Tailhunter Sportfishing
Website:
Mexico Office: Tailhunter International, 755 Paseo Obregon, La Paz, Baja Sur, Mexico
U.S. Mailing Address: Tailhunter International, 8030 La Mesa Blvd. #178, La Mesa CA 91942
Phones:
from USA : 626-638-3383
from Mexico: 044-612-14-17863
.
Tailhunter Weekly Fishing Report: http://fishreport.jonathanroldan.com/
Tailhunter YouTube Video Channel:
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