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Archive for August, 2023

NO BUTTS ABOUT IT!

NO BUTTS ABOUT IT AMIGOS!

Originally Published the Week of Aug 30, 2023 in Western Outdoor Publications

Long day down here in La Paz.  Living the dream for sure.  But, we work hard at our Tailhunter fishing fleet and Tailhunter restaurant keeping folks happy.

So, a few nights ago we were at our place.

 It’s a  beautiful summer evening on the La Paz waterfront.

Everyone was eating or enjoying our icy mango margaritas.  Many of them were eating some of their fresh-caught fish.

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Others were just kicking-back. Our house band was kicking out some great music.  The waterfront was humming with families on a stroll.  Cars cruised up and down the beachfront. Many youngsters were enjoying their last precious week of summer vacation.

Just a great vibe. 

My days start early.  I could finally exhale a bit and enjoy the moment after being on full turbo since before sunrise.

Everyone and everything were where they should be.  One of those rare savory moments when all is right in the world even for a few moments.

One of the group of fishermen had just finished their meal and were now just enjoying the evening laughing and story-telling.

One of the guys pulled out cigars and asked if I’d like one and if it was Ok to light up. 

As they were seated and had eaten  out on the sidewalk tables, they were away from other diners and well downwind.  No one would be bothered. I gave ‘em a thumbs-up.

A cigar sounded pretty grand myself.

I get to fire up a cigar about once every two months…if I’m lucky. This was one of those nights.  A good time to take a few well-deserved (in my head) puffs with friends.

Along with a cold beer in hand, it was pretty darned nice.

As I said, moments when all is right in the world are fleeting!

Talk about a buzz kill!

Someone came up and warned us about smoking those cigars. Not for health reasons at all.  They weren’t offended by the smoke.  But, there’s new law!

I’m not a smoker. I might smoke maybe 4 or 5 cigars all year.  That’s it.  Our restaurant has always been smoke free.  So any new laws about smoking flew well below my personal radar.

I guess this is old news, but it’s “new” news to me!  And after chatting with a lot of folks, I guess it’s news to them as well.

So, hold on…

Earlier this year, Mexico passed the most stringent anti-smoking laws in the world!  Yes…wrap your brain around that one.  IN THE WORLD!

Everyone pretty much knows you can’t smoke inside restaurants, offices, public buildings, etc.  blah blah blah.  Common knowledge in most countries.

But, the new law in Mexico pretty much completely bans smoking of any kind…cigarettes…cigars…vapes…pipes…from everywhere EXCEPT  your own private home.

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And even THAT has some restrictions.

Basically, the new law prohibits smoking on the beach, on the sidewalk, hotel rooms…pretty much any public place. 

This includes hotel rooms.  Hotels are now on notice to create a special smoking area at their discretion. But they don’t have to.  Easy to say for the Hyatt or Hilton.  Not so much for any little mom-and-pop operation.

But essentially ALL rooms are now smoke free.   This also includes your balcony or terrace.

The penalties can be as high as a $500 fine or even yes…jail time. 

In your home, you can still light up, but you are prohibited if someone else, like your neighbor, can get a whiff of your smokey fragrance within 10 yards (30 feet) of you. 

So you can be on your patio or terrace of your condo and if your smoke has the potential to drift to your next door neighbor, you can’t do it!

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Only in your own home!

It’s debatable among many just how they will enforce this.  Plus it has been argued that this is just an opportunity to extract a bribe by a ne’er-do-well cop, but it’s still well to note.

Crush your butt!

I’m gonna have to figure out what to do with my little stash of cigars now.  I sure enjoyed them now and then. 

Fleeting moments.  When all was right in the world. Now I can’t even have a nice cigar anymore. 

That’s my story!

Jonathan

______________

Jonathan Roldan has been writing the Baja Column in Western Outdoor News since 2004.  Along with his wife and fishing buddy, Jilly, they own and run the Tailhunter International Fishing Fleet in La Paz, Baja, Mexico  www.tailhunter.com.

They also run their Tailhunter Restaurant Bar on the famous La Paz malecon waterfront.  If you’d like to contact him directly, his e-mail is: jonathan@tailhunter.com

Or drop by the restaurant to say hi.  It’s right on the La Paz waterfront!

_____________




Jonathan Roldan’s
Tailhunter International


Website:

Mexico Office: Tailhunter International, 755 Paseo Obregon, La Paz, Baja Sur, Mexico


U.S. Mailing Address:  Tailhunter International, 8030 La Mesa Blvd. #178, La Mesa CA  91942


Phones:
from USA : 626-638-3383
from Mexico: 044-612-14-17863
.

Tailhunter Weekly Fishing Report:  http://fishreport.jonathanroldan.com/

Tailhunter YouTube Video Channel:

“When your life finally flashes before your eyes, you will have only moments to regret all the things in life you never had the courage to try.”

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BUT IT’S A DRY HEAT!

BUT IT’S A DRY HEAT

Originally Published the Week of Aug. 11, 2023 in Western Outdoor Publications

“It ain’t the heat.  It’s the humility.”

                               —-Yogi Berra

So, there we are at our Tailhunter Restaurant in La Paz.  It’s summertime.  It’s vacation time. 

The height of the tourist season.

And it’s “the evening rush” for dinner. The Baja sun has just  splashed another masterpiece sunset across the horizon.  Stars start to peek and sparkle.

The blender in the bar is noisily and happily whirring up those frosty mango margaritas.  The savory fragrance of sizzling carne asada and garlic shrimp  are wafting out to the sidewalk diners.

Dishes are clanking.  There’s a wonderful ambience of conversation and laughter at the waterfront tables. Fishermen are re-telling stories or making up new ones .

Servers are quick-stepping back and forth and weaving around patrons with trays and  plates.

Some folks are enjoying tall cold ones and munching tacos watching a baseball game.

The house band for the evening is tuning up with a bit of “Oye Como Va” by Santana.

Just another nice evening on the La Paz waterfront in Baja.  Yes, It’s gonna be a good night.

Then…NOTHING.

In an instant. The buzz and hum are gone.

The band goes silent.  The TV’s blink off.  The blender shuts down…and so do all the lights.  Everywhere. On the whole street!

Blackout. 

Streetlights.  Air conditioners. Everything!

It takes a moment to absorb. Amid a chorus of “Hey!” And “What the…?”

We dash around…”It’s OK, folks! Just a little jag in the city electrical system.  I’m sure it’ll be fine in a few moments!”

But, inwardly, it looks eerie to see a busy city waterfront completely dark and we’re running a business.  Anxiety levels are clicking higher.

We rush around calming folks and lighting every candle we can find.  We try to roll with the punches.  They say food tastes better in candlelight!

We start telling folks we’re making it more “romantic” with the candles!  We tell the kitchen staff to keep cooking and the bartender to put all cocktails “on the rocks.”

The band got cut off in midsong. To their credit they grab acoustic guitars and try to keep playing some romantic Spanish ballad. Props to them for the effort!

We just all try to keep smiling.  And looking up and down the street to see if any lights are coming on.  Anywhere. 

But, for blocks along the waterfront, the only lights are the headlights of cars.  And lots of honking!

We put our best faces on it, but there’s only so much you can do without electricity in a restaurant.

Our cooks can’t keep cooking by flashlight.  Water for cooking, dish sinks and bathrooms depends on an electric pump.  We can’t keep opening and closing refrigerators and freezers.

It’s 90 degrees out tonite.

We don’t know if the outage will last 5 more minutes or 5 days.  It’s Mexico.  Opening and closing things like freezers and the frig jeopardizes all the inventory that depends on keeping things cold.   

The poor band…with no microphones and just acoustic guitars, they do their best as the crowd starts to filter out.

But, now with no electricity, the computer on the cash register don’t work either.  Can’t run credit cards charges!

We throw our hands up and surrender to the darkness. 

All our customers have left.  We sadly start to fold up.  The staff starts to split their tips by flashlight.

Then POP…with a WHIRRRRRR…everyone slams back on! And it’s like we’re back in the 21st Century from the dark ages.  Music, TV’s, ceiling fans and lights crash back to life.

But, it’s too late to save the evening for the restaurant and we close it up.  Tables and chairs get stacked.  Tablecloths are folded.   We turn off the lights and padlock the doors.  

Sigh…we’ll give it a go again tomorrow.

But wait!

Over the next 3 days, this happens again.  And again.  For 1-2 hours or longer.  Different parts of the city, but always our part of the city and always at the busiest times.

C’mon, man!

As it turns out, it’s the strain on the local power grid. 

With all the heat that we’re getting, the city power grid just can’t hang with the demand.  Especially in a city like ours…and many other tourism-based locations. 

It’s becoming more common this summer.

With thousands of hotel rooms all over the states where no one ever turns off the A/C…with restaurants running everything full speed… and freezers and refrigerators straining to keep ice frozen; beer cold and diners happy…shopping centers and grocery stores doing the same…

On-and-on…

The system just pops.  Boom!

And Mexican officials are warning of more of the same to come as the heat continues and waves of tourists flood to Baja on vacations. 

Many choosing Mexico to ironically escape the record heat in the U.S. that has been roasting many states. 

Nothing to do, but keep calm and be advised to stay in the pool!

That’s our story!

Jonathan

______________

Jonathan Roldan has been writing the Baja Column in Western Outdoor News since 2004.  Along with his wife and fishing buddy, Jilly, they own and run the Tailhunter International Fishing Fleet in La Paz, Baja, Mexico  www.tailhunter.com.

They also run their Tailhunter Restaurant Bar on the famous La Paz malecon waterfront.  If you’d like to contact him directly, his e-mail is: jonathan@tailhunter.com

Or drop by the restaurant to say hi.  It’s right on the La Paz waterfront!

_____________ 

Jonathan Roldan’s

Tailhunter International

Website: 

www.tailhunter-international.com

Mexico Office: Tailhunter International, 755 Paseo Obregon, La Paz, Baja Sur, Mexico

U.S. Mailing Address:  Tailhunter International, 8030 La Mesa Blvd. #178, La Mesa CA  91942

Phones: 

from USA : 626-638-3383

from Mexico: 044-612-14-17863

.

Tailhunter Weekly Fishing Report:  http://fishreport.jonathanroldan.com/

Tailhunter YouTube Video Channel:

https://www.youtube.com/channel/UCBLvdHL_p4-OAu3HfiVzW0g

“When your life finally flashes before your eyes, you will have only moments to regret all the things in life you never had the courage to try.”

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POURING ACROSS THE BORDER

POURING ACROSS THE BORDER

Originally Published the Week of Aug. 1, 2023 in Western Outdoor Publications

I bet when you read that title, something else crossed your mind.

But no, this has nothing to do with immigration, politics or borders. It does have everything to do with brilliant marketing. 

Way back in the day when we’d foray south from California, we drank Mexican beer like it was a badge of honor.  Even as youngsters, you never got carded. 

Headed down to fish or surf or see how much mischief you could handle in a weekend, you’d return with comments like, “Dude, we inhaled a couple of cases of Dos Equis. Caught a royal buzz then caught some waves! ”

Or, “You shoulda seen all the empty Carta Blanca cans around our campsite!”

Drinking Mexican beer was part of the whole organic experience of travelling to Mexico.  It didn’t even necessarily have to be cold.   Having and finding ice was sometimes a bonus and just as important has having the beer in the first place.

But, it’s not like there were many choices and no one came down to drink Bud, Coors or PBR anyway, right?

These days, I don’t know if you keep up with the stink that’s going on with Bud Light and it’s associated boycott in the U.S. , but this has nothing to do with which side of he gender/ political line you follow.

But, unless you’ve lived in a cave the last several decades,  Mexican beer is simply crushing it in the U.S.

I think you can look at all those brilliant adds by Corona about “finding your beach.”  And sticking a lime on a longneck .

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(By the way…using a lime is totally a gringo thing.  No one does it down here except tourists who have been gimmicked and conditioned by said TV ads into thinking THAT’S how to drink beer!)

And who will ever forget Dos Equis and the “World’s Most Interesting Man?”  He’s as iconic as the Budweiser Clydesdales or those historic Lite Beer commercials from years past.

You may remember such gems:

“I once won a staring contest…with my own reflection.”

“My tears can cure cancer…too bad I don’t cry.”

“I live vicariously…through myself.”

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And now we see Modelo ads touting it’s “Fighting Spirit” and how they are an integral part of American sports.  (By the way…Modelo and Corona are the same companies!)

But, if you hadn’t heard, Modelo is now the #1 beer in the U.S. de-throning Bud Light which continues to tumble after the Dylan Mulvaney fiasco. 

Somehow and comically, owner Anheuser-Busch insulted not only it’s core conservative consumers, but also the LGBTQ community as well.

Agree or disagree with your position, it’s a fascinating marketing study.

But that’s a discussion for another article.

The point is Mexican beer is literally pouring across the border these days.

Mexico is now the world’s #1 beer exporter with more than $5.5 billion dollars of beer export.  

It’s not Germany. It’s not Belgium.  It’s not the  Netherlands in 2nd place with only about $2 billion in exports. It’s not even the U.S.

However, the biggest consumer of Mexican cerveza are Americans.  The U.S. chugs more than $5 billion in sales. Send us your beer!

Although Modelo Especial is now king in the U.S. their Corona Brand is their #1 worldwide seller with exportation to over 150 countries.  Their 7 breweries in Mexico kick out up to 3 MILLION bottles PER DAY!

Overall, Mexican beer will account for over $21 billion in revenue in 2023. That includes stats showing that per capita, Mexicans average 54 liters of beer drinking annually. 

Mexicans do their part too!

That’s about 12 gallons of beer annually per person over a population of about 130 million people in Mexico.   I’m good for only about 2 bottles a month these days so someone is drinking my share!

As someone once said, “We don’t buy beer.  We rent it.”

That’s my story!

Jonathan

______________

Jonathan Roldan has been writing the Baja Column in Western Outdoor News since 2004.  Along with his wife and fishing buddy, Jilly, they own and run the Tailhunter International Fishing Fleet in La Paz, Baja, Mexico  www.tailhunter.com.

They also run their Tailhunter Restaurant Bar on the famous La Paz malecon waterfront.  If you’d like to contact him directly, his e-mail is: jonathan@tailhunter.com

Or drop by the restaurant to say hi.  It’s right on the La Paz waterfront!

_____________




Jonathan Roldan’s
Tailhunter International


Website:

Mexico Office: Tailhunter International, 755 Paseo Obregon, La Paz, Baja Sur, Mexico


U.S. Mailing Address:  Tailhunter International, 8030 La Mesa Blvd. #178, La Mesa CA  91942


Phones:
from USA : 626-638-3383
from Mexico: 044-612-14-17863
.

Tailhunter Weekly Fishing Report:  http://fishreport.jonathanroldan.com/

Tailhunter YouTube Video Channel:

“When your life finally flashes before your eyes, you will have only moments to regret all the things in life you never had the courage to try.”

Read Full Post »